Spotsworth
Brand watch for small brands

Know when someone files a trademark like yours.

Spotsworth checks every new US trademark application, every day. If one looks or sounds like your brand, you get an email with what matched and the exact date the window to oppose it closes.

Start my free trial →14 days free, then $99 a year
Spotsworth kneeling with binoculars, his beagle Spot alert beside him
369,748 US filings checked in the last 30 daysBuilt for →Amazon brandsShopify & DTCEtsy shopsApps & SaaS
Why it matters

Nobody tells you when a lookalike is filed. The clock starts anyway.

The USPTO doesn't notify owners of similar names. Once the USPTO publishes a new application, anyone who objects has 30 days to oppose it. After that, the route left is a cancellation proceeding, which is slower and costs more.

  1. 01

    Filed

    Someone applies for a name like yours. Nobody at the USPTO has reviewed it yet.

    We email you
  2. 02

    Published

    An examiner approves it and it appears in the Official Gazette. The 30 days start now.

    We email you the deadline
  3. 03

    Registered

    If no one opposes in time, it moves on towards registration.

    Window closed
Example alert
Published · class 9
BRITEPATH
vs your mark BRIGHTPATH
High similarity

Spelled differently but sounds the same. Both cover downloadable mobile apps.

SERIAL
99000001
WINDOW CLOSES
in 19 days
What lands in your inbox

One email per match, with the date that matters.

What's similar, in plain English
Spelling, sound, shared words, and whether it covers the same goods or services as yours.
The exact deadline
The date the window closes. We've already applied the USPTO's weekend and holiday rules.
A reminder before it closes
Keep an eye on a filing and we'll remind you a week before its window closes.

We describe what's similar and state the deadline. Whether to act is up to you, or your attorney.

How it works

Set it up once. Results in a minute.

01

Add your brand

Your serial number, or your brand name and what you sell. About a minute.

02

We check the last 90 days

We check recent applications and everything still open for opposition straight away. You'll see results in about a minute.

03

Then every day

We check each day's new filings and each Tuesday's Gazette, and email you anything close.

What it costs

A trademark watch for less than $10 a month.

Solo

Most brands

One brand, one mark.

$99/year
$8.25 a month, billed yearly
1 mark

Brand

A few brands, or a brand and its product names.

$249/year
$20.75 a month, billed yearly
Up to 5 marks
$49.80 a mark a year

Agency

Consultants and firms watching for clients.

$790/year
$65.83 a month, billed yearly
Up to 25 marks
$31.60 a mark a year

Compare us with other watch services and read billing questions on the pricing page →

Questions

Good to know

How many emails will I get?

Most weeks, none. We only email when a new filing comes close to your brand, and each email says how similar it is and why. If one isn't a concern, mark it that way and it drops out of your list.

I haven't registered my name. Is watching still useful?

Often, yes. In the US, using a name in business can give you rights in it even without a federal registration. People usually call these common-law rights, and they generally cover the places where you actually use the name. If someone later applies to register a similar name for similar goods or services, someone who used their name first can oppose that application, but only while the opposition window is open. Spotsworth watches new applications and tells you when a similar one is filed and when its window opens. Whether your own use gives you rights, and how strong they are, is a question for a trademark attorney.

What's the difference between a new filing and a published one?

A new filing is only a request: someone has applied, and nobody at the USPTO has reviewed it yet. An examining attorney looks at it, usually months later, and can refuse it. If the examiner approves it, the USPTO publishes it in the Official Gazette, and that starts a 30-day opposition window. If no one opposes, it moves on towards registration. Spotsworth emails you when a similar application is filed, and again when it's published, with the date the window closes.

What is an opposition?

A proceeding at the USPTO's Trademark Trial and Appeal Board, filed by someone who believes a newly published mark would harm theirs. Whoever opposes has to file, or ask for more time, within 30 days of publication. Spotsworth tells you the date; it doesn't file anything or tell you whether to.

Which filings do you check?

We compare every new application in the USPTO's daily data with your mark in your classes, and look for identical or nearly identical names in any class. When you add a mark, we also check the last 90 days of applications and every publication still open for opposition. We compare the words in a mark; we don't cover logos without words yet.

What does it cost?

The free trial watches one mark for 14 days. After that it's $99 a year for one mark or $249 a year for up to five, with monthly plans if you prefer.

Is Spotsworth a law firm?

No. Spotsworth is not a law firm and doesn't give legal advice. We describe how a filing resembles your mark and state the deadlines. A trademark attorney can tell you whether and how to act.

Spotsworth standing with his hands behind his back, Spot sitting beside him

Let Spot keep watch.

Add your brand in a minute and we'll check the last 90 days of filings straight away. After that, you only hear from us when something comes close.

Start my free trial →14 days free, then $99 a year